Most B2B Companies
Are Doing Video
Completely Wrong.
Stop thinking production.
Start thinking strategy.
5 steps to turn B2B video from an expense into a growth engine. The free series for marketing leaders who are ready to make every video count.
No spam. No sales pitch. Unsubscribe anytime.
It's Usually Not the Video. It's the Strategy.
Most B2B companies approach video the same way. They hire a production company, film something that looks good, post it somewhere, and wait for results that never come.
Typically, the video is all about the company, not the customer. It's one video trying to do every job. It never gets used by the sales team. And nobody measures whether it actually moved the needle.
Usually it's not a production problem. The questions you answer before the camera turns on determine 80% of your results. The other 20% is everything a typical video vendor wants to talk about (cameras, drones, and other gear).
This series is about the 80% nobody is teaching.
The Mosaic Methodology™
A proven 5-step system for turning B2B video into a growth engine. Each step builds directly on the previous one. Skip a step and the whole system underperforms.
the Win
"Before you film a single frame, know exactly what success looks like or you'll end up producing an expensive video that nobody uses."
Viewer
"Generic video speaks to everyone and persuades no one. Great video is built for one specific person and speaks directly to their challenges and how you can create a transformational change in their business."
Journey
"The right video at the wrong moment is a wasted video. Match your message and the duration of your video to exactly where your buyer is in the decision process."
into Stories
"Your best salesperson should be a video your prospect watches before the first call and answers the questions and hesitations that they have in their mind."
Engine
"One great video is a campaign. A connected system of videos is a growth engine that compounds in value over time."
The Most Expensive Video Is
The One That Doesn't Work
The five mistakes that cause B2B video to underperform, no matter how good the production is.
It's About Your Customer
Most corporate videos are made for the person writing the check, not the person who needs to be persuaded. Your buyer typically doesn't care about your company history. They care about their problem, whether you can solve it, and what their life looks like as a result of that.
Do Every Job
A brand video sent cold has near-zero chance of being watched. That same video deployed in an active sales conversation? Completely different story. Duration, format, and deployment are inseparable decisions, not afterthoughts.
a Strategy Brief
When the creative brief is "we need a video about us," the result is a video that impresses in a review meeting and sits untouched for the next two years. The strategy questions have to come before the camera does.
Never Uses It
Marketing creates the video. The sales team never gets trained on it. It never makes it into the prospecting pipeline, proposal, a follow-up email, or a pitch deck. A video your sales team doesn't use isn't a sales asset, it's a line item on last quarter's budget.
Not a System
You planned the shoot around undivided attention for a long-form video about you. A real video strategy is an ecosystem: different videos, different messages, different formats, all serving different jobs at different stages of the buyer journey, built to compound over time in your marketing funnel and sales pipeline.
5 Modules. 5 Workbooks. One Complete System.
Each module is a focused short walkthrough video, of me explaining each part of the Mosaic Methodology. Each one also comes with a companion strategy workbook, hands-on frameworks you fill in with your own company's information. Watch everything in one sitting or pace yourself over two weeks.
Either way, you'll finish with a real video strategy not just inspiration. The kind of strategy you can walk into a leadership meeting with and be the hero of the company.
Why most corporate videos fail before the camera ever turns on and the strategy questions every marketing leader needs to answer first.
The audience clarity framework that ensures every video speaks to the right person, built around how your specific buyer thinks, decides, and watches.
How to stop deploying the wrong video at the wrong time and match content format and length to exactly where your buyer is in the decision process.
How to turn your sales team's most common questions and hesitations into video assets that handle every objection before the first call ever happens.
What a real video strategy looks like across the full buyer journey and how to build a connected system that gets smarter and more valuable with every new piece added.
We've Done This For Companies Like Yours
Mosaic brought our company story to life better than we ever expected. Filming, editing, animating and producing 5 videos simultaneously on a very tight deadline. Even at the last minute they accommodated final changes overnight.
Mark and the Mosaic team knew exactly what to do from the very first phone call. It was great to work with someone who could lead our vision from start to finish. The strategy behind the work made all the difference.
We worked with Mosaic to create a video update for a major customer. The end result was stellar. I received numerous positive comments from people across our company. This video has created a new bar of excellence here.
Get the Playbook
That Changes How
You Think About Video
Enter your email and we'll send the first module immediately. Work through the series at your own pace or binge the whole thing at once. Either way, you'll finish with a strategy, not just inspiration.
- Module 1 delivered immediately Define the Win: the strategy questions every marketing leader needs to answer before spending a dollar on production
- 4 more modules and strategy workbooks delivered over the following days, each one building on the last
- Real frameworks, not theory the same methodology we use with PAR Technology, Tri Pointe Homes, SafeRide Health, Silicon Labs, and 1,000+ others
- From Austin's highest-rated B2B video company 200+ five-star reviews, 14+ years of production and strategy
Methodology™
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